Steal Her Style: Olivia Palermo

Recently Olivia Palermo got married in a somewhat unconventional wedding “dress”. Instead of opting for a gown as one would usually do, she decided to do something different. She wore a cream cashmere sweater, white shorts along with a full tulle satin and silk skirt and blue Manolo Blahnik shoes.


Colour me obsessed…with her style! If you’re into Oliva Palermo and love her style like me, here’s how you can get her style without hurting your wallet. Click on the collage to find out where to buy from.


















– Neha Prasad

Style Crush! Blake Lively

Blake Lively is probably one of many, flawless women that both guys and girls love. Blonde locks, a lithe figure and an arm candy husband, what’s not to love? To be honest, I think I love her and feel a tiny bit envious at the same time. But hey, she’s definitely worth the envy!

Jumping straight to fashion, It’s Blake’s year. All of her red carpet outfits were fabulous (Most of them were Gucci, so obviously fabulosity is guaranteed!). Here are some of my all time favourite looks on her!


Blake Lively

Blake 3

blake_lively_burgundy dress_cannes_2014_67_cannes_1_day blake 2





– Neha Prasad

Interview: Nathalie Trad

Nathalie Trad doesn’t need much of an introduction. She designs absolutely stunning clutches and is a well known name in every fashionable household in the Middle East region and abroad. Her clutches are a definite must have for every fashionista’s wardrobe.


Charney Magri - Nathalie Trad  -1212


Tell us a bit about yourself, Nathalie.

I was born in Lebanon and grew up in Dubai. I developed a strong penchant for asymmetric designs, which today forms the basis my line of clutches, whilst earning a BA from Paris’ ESMOD International. It was then, in 2007, that I discovered my personal design ethos: to take classic shapes – ubiquitous in our natural environment – and radically transform them, deconstructing and always trying to redefine the boundaries of fashion aesthetics.

In 2008, I relocated to New York to further pursue this vision. There, I studied Design and Management at Parsons The New School for Design and worked under the mentorship of an industry-leading accessories designer at Proenza Schouler. There, I gained experience of working in a growing fashion business and focused on gaining hands on experience designing accessories.

My time spent in two fashion capitals – Paris and New York – coupled with the expertise gained through my degrees and my quest to re-examine the foundations of traditional accessory design, helped me forge a unique signature style laying the foundation for my brand.


When was the brand founded and what is the inspiration behind the brand?

I was browsing through various books at my favorite bookstore in New York (“Strand”) I came across Albertus Seba’s book of illustrations, Cabinet of Natural Curiosities.
Considered one of the 18th century’s greatest natural history achievements, the book features images of a variety of insects drawn by illustrators. Believe it or not, seeing the kaleidoscope of colors on these insects’ carcasses immediately triggered in me a creative outpouring. I vividly remember being completely mesmerized by the complex forms, shapes and patterns captured in the book. Then while on an impromptu trip around South East Asia, my fascination with nature only grew stronger, I was completely taken aback by their natural wealth.
I started to go by the motto “smell with your eyes, hear with your nose, see with your ears and taste with your hands.” In doing so, I saw it all from a different perspective, which allowed me to reinterpret what I saw and led to the creation of my 2013 inaugural collection.


NT-Ferris-Mother of Pearl x Black Resin

What was the source of inspiration for your latest collection?

Drawing inspiration from cubism and futurism, I took a moment to look at the world from different viewpoints, as a series of fractured perspectives and lines. A universe assembled from smaller shapes, overlapping geometric planes that crystallize into a gestalt, a unified whole.

The leitmotif of my Fall 2014 collection is filtering the world through a prism, deconstructing two dimensional shapes and morphing them into three dimensional bold, exotic sculptures. Marked by elegant decadence, opulent colors and eclectic patterns.


NT-Stella-Cinnamon Natural Wood x Black Resin


What were some of the challenges you faced when you started your brand?

Until now, the most challenging part is being the creative driver of the business while at the same time running it on a day to day basis. The best part for me is being able to decide on the creative direction of the season and shaping the business in line with my vision. Nevertheless being a small business owner also means that I need to play several roles sometimes all in the span of a day. I can go from being a graphic designer, logistics, marketing, retail, finance manager, and now that I am finally starting to hire a proper team, an HR manager. Being a small business owner requires being hands on every possible front which is not an easy task.


NT-Tilden-Paua Blue x Black Resin


What do you love most about Dubai?

Dubai is a vibrant, thriving city and a gateway between the East and West. This perfectly mirrors the essence of my line of handbags and accessories: each and every one of my pieces draws on both Eastern and Western aesthetics, from my design background and creative process, to my contemporary influences, cultural heritage, and the different natural materials that I have used. Dubai represents a city that will never cease to evolve, recreate and outdo itself  and thus serves as the perfect example for me. It pushes me to expand the realm of possibilities with my designs and create truly innovative pieces.


Any exciting news about the brand you would like to share with us?

We have some very exciting collaborations in the pipeline!


– Neha Prasad

Comfy and Chic Airport Dressing

Comfort is key while travelling. Well, so is style! Unless you’re a jetsetter, you probably haven’t perfected that comfy and chic look. Personally my look consists of a loose white tee, a black leather jacket, dark wash skinny jeans and my favourite pair of converse shoes.


Here are some of my favourite looks of high fliers!


The Tomboy Look


tomboy2 tomboy1 tomboy


The Lady Look


lady2 lady lady1


The Relaxed Look


relaxed3 relaxed Relaxed1



– Neha Prasad

Red Carpet Round Up: Cannes Film Festival 2014

The Cannes Film Festival came to an end yesterday. With nearly 18 films competing for the coveted Palm d’Or, Winter Sleep directed by Nuri Bilge Ceylan cinched the award.

While the film screenings take up the top spot, fashion comes in a close second with everyone having their say about who was the best dressed and *gasp* who didn’t quite make the list. Here’s my list of best dressed celebs on the red carpet!


Rosie Huntington-Whiteley in Gucci Premiere



Cara Delevingne in Chanel Couture




Aishwarya Rai in Roberto Cavalli




Marion Cotillard in Christian Dior



Jessica Chastain in Atelier Versace



Blake Lively in Gucci Premiere

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– Neha Prasad

Meet The Wilhelmina Dubai Team: Cynthia Gutierrez

cynthia guttierez wilhelmina dubai

Originally from Madrid, Spain, Cynthia Gutierrez studied advertising and pr before moving to the Emirates five years ago. She is the head booker at Wilhelmina Models Dubai where she works with agencies in New York, Miami and across the globe in order to bring the freshest faces and most professional models to Dubai. Although she is passionate about her job and dedicates herself full time and beyond to the agency handling all the model drama and crazy schedules, Cynthia loves to travel and explore the world.   If she’s not working on raising the standards for the industry in the region, meeting with clients or supervising her Internationals she can be found dancing or singing close to the stage at most live rock concerts.


Cynthia and Farah at Mary Katrantzou Presentation

Cynthia and Farah at Mary Katrantzou Presentation

 How does a typical work morning start for you?

A typical day is everything but normal at an agency, so I wake up 6:30 am and go straight to the gym. It gives me the focus and energy I need for the long and always interesting day ahead.

Three things you wouldn’t leave home without?

I always need lipstick, my mobile and my notebook, (so I can write down ideas or check my models schedules)!

What do you love most about Dubai?

The mix of cultures this city has to offer. Dubai is very cosmopolitan and young.  I love making friends from all over the world. Sometimes you just need to scratch the surface because there is so much to explore. Galleries, events and all these new concept stores/spaces and areas like Al Quoz. I love  The Mine   for example. Creativity is rapidly developing here so its a great time to be here to be a part of the change and make a difference. 


 Art Installation at THE MINE

Who is your style crush?

I love Siena Miller’s style. It’s never complicated and always “in”.


Favorite Restaurant in Dubai?

I love Japanese so definitely Zuma.


Cynthia meeting photographer Luc Bassompierre at Capital D

Cynthia meeting photographer Luc Bassompierre at Capital D


The best way to spend the weekend?

I love working out and yoga, so I always make sure to get some time for that on the weekends. But the best is to spend a day on the beach or on a boat with friends, and ALWAYS with the phone switched off. Did I mention I love concerts?


Favorite fashion designer?

I don’t have a favorite, I love many designers but right now I really dig Mara Hoffman and Isabel Marant.


Mara Hoffman


Your signature style?

I love to wear dresses, sandals and I always accessorize with a scarf, even when it’s hot.

cynthia wilhelmina dubai

Cynthia with Wilhelmina’s Hostess Booker Fabiola who will be profiled on the blog next!

Interview: Lady Mauve

Recently I had the pleasure of interviewing Melissah Russo, the creator of Lady Mauve. Lady Mauve is a fashion label that sells handcrafted jewellery and kimono jackets. Its known for its one of a kind statement necklaces.




SO: Tell us a bit about yourself and how you started your label?

MR: My name is Melissah and I’m from Melbourne, Australia. I’ve been in Dubai for about eight years now. I’ve always been around design. My mom’s an amazing seamstress and costume designer so as I was growing up, I learnt how to do basic sewing and helped her with all the costumes as I got older as there was a lot of work involved. My dad was in one of Melbourne first punk rock bands. I’ve grown up around music artists and designers my whole life.

I started Lady Mauve in 2010. I’ve always enjoyed making jewellery, its something that I’ve done for a long time and I just started showcasing at markets in Dubai.




SO: What was the inspiration behind Lady Mauve?

MR: Lady mauve is inspired by Lady Pink. Lady pink was the first female graffiti artist, who is based in New York City. A lot of my inspirations come from graffiti work. A lot of my colour choices and patterns come from that art form. I really love graffiti. I love the whole graffiti subculture.




SO: How would you describe your designs?

MR: Lady mauve is very bold, colourful, very statement pieces. A lot of the pattern choices and colour choices are like artwork, so everybody can see my designs actually can tell it’s a Lady Mauve piece. There is a bohemian influence as well. Over the years people have really appreciated what I’ve done and now I do pop up stores, private showcasing, I’ve participated in fashion forward, which was an amazing experience, to meet other designers in the region.




SO: What challenges did you face when starting your label?

MR: There are a lot of challenges when you start a label. I showcase at a lot of pop up stores and markets so it’s really about putting the hard work in and not giving up it’s almost been four years now I’ve been doing it and only now I’ve gotten noticed.


SO: Any advice for anyone who wants to start their own label?

MR: I find that in design things don’t happen overnight and if you keep pushing and you believe in yourself your label will get recognised, and if you have an idea and you want to do something, it’s just never giving up and just believing in yourself, it’s very important. Networking, keeping up-to-date with social media is very important as well.


Exciting news! Coming soon to Lady Mauve are customised denim jackets! Here’s a picture of Melissah’s.



– Neha Prasad

Fashion Forward: The Hair and Make up

While most of the attention goes to the clothing (duh, its a fashion show), the hair and make up this season was absolutely phenomenal. Here are some of the best hair and make up looks from the shows. The season’s hottest trend seems to be hair accessories, whether its a turban, a flower head piece or Amato’s way, there’s no way you can go wrong.



Zareena - Runway - Fashion Forward Dubai April 2014



The Emperor 1688 - Runway - Fashion Forward Dubai April 2014



Taller Marmo - Runway - Fashion Forward Dubai April 2014



Bashar Assaf - Runway - Fashion Forward Dubai April 2014



Asudari - Runway - Fashion Forward Dubai April 2014



Grazia Emerging Designer - Runway - Fashion Forward Dubai April 2014



Rami Kadi - Runway - Fashion Forward Dubai April 2014



Amato By Furne One - Runway - Fashion Forward Dubai April 2014