S.O. Wedding Services

Wedding Services - Final-blog5

S.O. is happy to introduce an entire package to beautify and prepare a bride and her bridal party for her wedding not only from the outside but inside as well.  Etiquette courses that will help build a bride’s confidence from walking down the aisle confidently and comfortably to ensuring her table etiquette is perfect for her big day and future ahead. S.O. aims to provide brides with skills on how to maintain looking their best and feeling their best long after the consultation has ended.  

Stefanie Ost a former International fashion model and CEO of S.O. partnered with The Finishing  Academy UK to provide extensive modules in etiquette and is hands on during her client’s one on one preparation for makeovers and photoshoots.  At S.O we only collaborate with professionals in makeovers and fashion photographers  to ensure clients reach their full and most stunning potential.  Wedding Modules include (but are not limited to):

Poise and Elegance

Walking in Heels Comfortably and with Confidence

Brush up on social decorum ( table and dining etiquette)

Pre Wedding and Wedding Photography

Image Consultations/Makeovers

Fashion Styling/Personal Shopping/Wardrobe Edit

Attendees are empowered with confidence and radiate beauty on their special day. Contact us for more information or to set up an appointment. info@so-famous.com

Stefanie Ost on the Modelling Industry

Stefanie Ost Modelling

Stefanie Ost has modeled all over the world for over 10 years, so we decided to ask her about some of her personal experiences with the industry.

What challenges did you face in your modelling career?

At times I found it quite challenging to travel all alone at a quite young age to all those foreign countries. The first weeks in a new city in a different country is never easy and by the time you start making good friends and feel comfortable, you have to leave again to the next destination.

Your favourite editorial work?

My favourite Editorial work was with an amazing photographer in Milan. His name is Maurizio Montani – he’s a star! I absolutely love working with him. He does all the shoots for Elle and Vogue Italia.

Current models that you like?

British model  Rosie Huntington-Whiteley.
What is the market like for models in Dubai?

Compared to Europe and other Western markets, Dubai is very different. Overall, I would say the standards here are unfortunately lower than in Europe or the US, but we are working hard to educate the market and raise standards. What I find quite unique here is that models here are working in fashion modelling up to 30+ years, which is never heard of in other markets (in Germany for example, you can still model when you are around 30 years old, but you would work for commercial modelling).  Dubai still prefers curvier models who are not as skinny as the models elsewhere.

Any advice you have for our readers who are interested in entering the industry?

My favourite quote “Your dreams become only true when you act to turn them into realities” – which means, you have to take action and don’t wait until you get by chance discovered! I personally started myself with a modelling course, which was the best thing I could do to get started (I lived in a really small village, so chances to get discovered there were probably about 1%). So anyone who would like to enter the industry is most welcome to get in touch with us.

Any tips you have for young models who are still finding their way in the industry?

Always believe in yourself and your dreams and never take rejection personal! Modelling is not all about looks, but also about personality. It is really important that you have the right attitude, especially being friendly, polite and professional is a key factor to your success. We had a few models who were not exceptionally beautiful, but worked so well mainly due to their amazing personality.


Etiquette Goes A Long Way

Etiquette Dubai

Stefanie many people believe Etiquette is an ‘ old fashioned’ concept, what do you think?

Etiquette is not only important but essential  in a professional business environment and  in fact at all times not only when dining in public at a nice restaurant.  One thinks or assumes that having proper etiquette is becoming stiff or acting arrogant, when in fact a simple etiquette lesson can help you feel more elegant, graceful and leave a great first impression.

 What are some of the most common mistakes people usual make during eating?

  • holding the knife/fork like a pen

  • Crossing your knife and fork when you finish eating

  • Keeping mobile phones on the table

 What are the 3 common mistakes people make on their first interview?

  • not shaking hands at all

  • Not standing up to shake hands

  • Not having done any research about the company

Can you share some tips with our blog audience  on leaving a good first impression?

  • smile (a smile goes miles – it breaks the ice and show people that you are glad to be with them)

  • Firm handshake

S.O. offers a range of Etiquette courses from Corporate to Social, contact us for more information. info@so-famous.com


S.O. Wellbeing Philosophy

azizas place

Here at S.O. as much as we appreciate beauty and fashion, part of our wellbeing philosophy is to give back, so philanthropy and getting involved in causes dear to our heart are very much part of our daily lives.

Our general manager Leila Antakly volunteered in Cambodia for a few months and is actively involved in raising funds for Aziza’s Place future sustainability and is also active in raising awareness to their cause by matching volunteers and mentors from all over the world.  ” Aziza’s Place is the most special place to me in the world .” says Leila who spent five months volunteering in the capital Phnom Penh. ” I have always been very interested in giving back and fighting for children’s protection and as much as I wanted to partake in fighting human trafficking, I was extremely honored to have the chance to become a part of Aziza’s which is made up of 23 students who did not have the access or resources to go to school and get an education. AP is a place that provides these children with a well rounded education that includes English, Khmer, Music, Karate, Art and guidance that teaches them to be productive and responsible citizens of the world. They’re one big happy family”. If you would like to find out more information on how to get involved or support Aziza’s Place, contact Leila@so-famous.com


azizas place

S.O. Beauty Secrets


Stefanie Ost always share her favorite beauty secrets with our team here at S.O. so we asked her to share some of those with you our lovely audience.

Stefanie what is one of your best kept beauty secrets?

I have plenty of beauty secrets but here are just a few of my favorite:

If you have a pimple and you know it’s gonna look really nasty, apply Manuka Honey on it before going to bed and the next day your complexion will be a lot more clear. Honey has been known as an antimicrobial and antibacterial properties since prehistoric times.  Manuka honey is honey produced from bees that eat only plants flower known as manuka or tea plants in several countries.

I take vitamin E oil which is fabulous for your skin, Chlorella tablets and Spirulina (a species of algae as seen in photo above) which is packed with minerals.  I love to add Chia Seeds to my foods as they are full of omega 3 fatty acids which are also good for your skin and apparently they help with metabolism.

Argan tree is one of the world’s oldest tree species. This tree grows only in southwest Morocco, between Essaouira and Agadir. Oil from the argan tree is known as an oil rich in antioxidants and vitamin E so that both are used in skin and hair. This oil is absorbed much more easily than the beauty oils in general.

Perhaps this is not a secret anymore as everyone has heard of the benefits of juicing, but  it is definitely one of my favorite beauty remedies.  Just don’t think that because your juicing that you wont be needing your daily intake of eating fruits and vegetables as well! Juicing will supercharge your nutrient intake by providing you with pure micronutrients, vitamins and enzymes so you can kick start your metabolism and give your body a break from all of the strange chemicals you’ve been challenging it to process until now.

Prepare your fruits and veggies the night before if you plan on making a morning juice by selecting the ingredients for your juice, washing the produce, placing them in a storage container in the fridge and assembling the juicer in your kitchen so it’s ready.

-Sherri Jafferi- Social Media Manager


Stylebop.com Presents Mary Katrantzou’s Resort 2014 Collection

Last night we were invited to the exclusive preview of designer Mary Katrantzou’s Resort collection in association with Stylebop.com. Not only were the prints gorgeous, but the unique cuts and shapes of the dresses match the famed prints that have made Greek designer Mary Katrantzou and international sensation with fashionistas all over the world.

Some of our favorite looks of the night include Leila Yavari, fashion director for stylebop.com who looked stunning in her gorgeous Mary Katrantzou dress,  Rosemin Manji in pink, and the lovely Lina and Tala Al Saaman also wearing Mary Katrantzou designs. We also really loved Maliha Al Tabari’s beautiful Mochi  purple ensemble ( her sister is the talented designer). Thank you to the amazing Expose Communications team for such a lovely event.

Leila Yavari Stylebop


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Is Healthy Hair Possible In Dubai?

Hello lovely audience.  I am Sherri and I am the social media manager at SO. Every Thursday I will be compiling and listing some of the best beauty and health tips from around the world on everything from diet, exercise, to makeup, in fact anything that will help you look and feel better!

My goal is to make this platform interactive and engaging so send me your tips or ask questions or better yet, come in for a makeover consultation.

Today I am sharing some of the best tips I’ve found on keeping your hair healthy in Dubai. Everyone here talks about losing hair whether its the dry weather conditions  or horribly treated water that may be too harsh on most scalps.

1.       One of my favorite beauty bloggers, Huda Beauty shared this  recipe for a serum one can make at home to counter hair loss!

2.       Refinery29 is another favorite website and here’s one of their tips on using apple cider vinegar for voluminous healthy hair.

3.       Savoir flair’s  10 Cardinal Rules for preventing hair loss which are great!

4.     Into the gloss recommended this amazing Vegetarian Conditioner Mask to nourish the hair.

5. Our general manager Leila Antakly constantly complains about losing hair has tried and tested a few solutions . She believes taking Biotene every morning before breakfast and her Ionic  filtered shower head which is supposed to balance the water and nourish the scalp has greatly reduced hair loss.

Meet Celebrity Make Up Artist Karuna Chani

karuna chani

Karuna Chani is an internationally recognized and accomplished make up artist, image and skin care consultant. Catering to the crème de la crème of South Asians both in the US and internationally, she is also a beauty contributor to top fashion publications and online press like Marie Claire India, Hello Magazine India, Cosmopolitan Magazine Indonesia, Maharaniweddings.com, etc. Also touching the faces of notable figures like Priyanka Chopra, Chandrika Krishnamurthy Tandon, Shahani Goswami; her clients will tell you that her talent lies in her ability to bring the runway to realway! A fierce advocate for women’s rights and empowerment, Karuna takes every opportunity to help women feel confident, powerful and sexy.  So as Karuna is one of the best in the business, we’re excited to welcome her to So-Famous as one of our exclusive beauty contributors.

And kicking off her the start of many beauty tips to come  is her first piece on Foundation!! How do you find the right foundation for you? Karuna’s got you covered with all you need to know!

Picking out the right foundation shade can be a problem for women of all races, but it can be especially difficult for Olive and Brown skin tones. Though the range of shades and cosmetic lines for women of color has improved over the years, many lines still don’t go beyond caramel. And even for those with a lighter complexion, it doesn’t mean they’ll be able to wear the lighter shades. This is because most cosmetics brands often have a pink undertone, which is obviously incorrect for brown skin tones.

The wrong shade of foundation can look orange, pasty or muddy on darker skin. 
So when picking a foundation, it’s important to match not only the color of your skin but its undertones (i.e., yellow/golden, pink/red and olive) as well. Then lastly, it’s important to match the tone and warmth of your complexion.

When ready to test your foundation, test from your cheekbone to jaw line, or if you feel you may be sensitive skin type, use the lower jaw line to neck. But NEVER, EVER  use the back of your hand. The hand is actually the worst place to test a product and color that is meant for your face. Testing your foundation on your face will more easily reveal your undertone and quickly narrow the search when trying to pick the right foundation.

First choose a color that appears to match your overall skin tone, then after applying it to your cheekbone to jaw line area, after a couple minutes confirm that it also matches your undertones as well. Next it’s time to determine whether your tone is light, medium, or dark and either warm, cool or neutral. To do this, try  two to three different shades on each cheek, letting them sit for 30 minutes to set and oxidize. If after 30 minutes of wear the foundation seems to be close to invisible and natural…You’ve got yourself the perfect shade!

If you’re not comfortable choosing your foundation on your own, it’s best to go to a high-end cosmetic boutique or department store. Carefully pick the artist at the counter that is not only closest to your skin tone, but also suits your sense of style. Then have them help you find your perfect foundation, using the guidelines above.

DISCLAIMER: It’s normal to have two different shades of foundation. One for the summer months when skin has a sun-kissed glow, and another for the winter months when skin is a shade or two lighter because the absence of sun makes skin fairer.

BEST Foundation brands for Olive and Brown Skin Tones:

1.       NARS – Sheer Glow

2.       Giorgio Armani – Luminous Silk Foundation

3.       Laura Mercier – Tinted Moisturizer w/ SPF 20

4.       Bobbi Brown – Skin Foundation w/ SPF 15

5.       Makeup Forever – HD Foundation

For beauty tips and more information  Email: karuna@kc-makeup.com

Marie Claire-July 2012(1)

An Interview With Dubai’s Beauty Dannielle Blaker

Dannielle Blaker

What do you love most about Dubai Dannielle?

There are so many things I love about Dubai, but the main thing for me is beach living! The weather has had a tremendous impact on me and has made outdoor activities easy accessible which has become a big part of my lifestyle and makes me happy. I’ve spent most of my life in cold weather cities with a lot of rain (Vancouver, London, Luxembourg) and until I moved to Dubai, I had no idea how much weather affected my mood. I’m more positive and I’ve finally become a morning person who loves waking up, as I’m greeted with sunshine!

Tell us about your beauty routine Dannielle!

I’m a firm believer that what you eat and your lifestyle contribute to a person’s beauty. For me, I try to incorporate eating well (lots of greens and water) into my routine along with weekly reflexology to keep the energy flowing. As for skincare, I use a gentle face scrub 4 times a week followed by a toner with 2% salicylic acid as I’m a little obsessed with getting rid of dead skin. I have several night creams on rotation depending on level of moisture needed and I always wear at least 30 SPF on my face everyday.

What are 3 of your favorite beauty products?

– I really like Alba Botanica products and I’ve recently discovered their Deep Clean Astringent toner.

– The Faceshop ( South Korean brand) BB Cream Power Perfection.

– Natura Bisse C+C vitamin scrub

Best Makeup tip you d like to share with our audience?

This is a really big secret but it’s the best tip I’ve ever been told so I’ll share it. There’s a liquid solution called Latisse and if you apply it to your eyelashes regularly, they grow crazy long! I get it from the US and it’s usually by prescription only, however I think it’s become available over the counter now due to popularity.

How do you stay in such great shape?

I run a lot. I find it’s the best way to keep fit and it’s a great stress relief for me. I like to mix up the running with yoga, Cross Fit and I love trying all the new fitness trends/ classes that come to Dubai. I get bored easily and I find this keeps exercise interesting. I also go horse riding 2 times a week and play on a competitive beach volleyball team.

Anything else you’d like to share?

This wonderful city is new but it’s growing up so fast and it’s great to be a part of it. I work in digital advertising and this is somewhat new to the Middle East compared to North America or Europe. I love being part of an industry that is learning, pushing the boundaries and trying new things everyday. It allows us to be innovative within this region.

Dannielle Blaker