Tags: elegance

KEORO Resort Wear

Evelyn Virag Keoro

Today we interview Evelyn and Oana two young and talented UAE based Italian designers who created KEORO, a luxury resort-wear collection born in Dubai.

The collection is a direct reflection of Dubai’s lifestyle with year-round summer-like climate and mix of sea and desert that is shown through the collection by the usage of aqua green, blue, bronze and white. The prints are inspired by the culture and the sight of the region: paisleys as an ancient Persian and Indian motif, dégradé as the shades of the magical sunsets and hues of blue that denote the sea. It embodies the modern and sophisticated woman who desires to be elegant and sensual, yet looks for multi-functionality and comfort. The collection is multi-faceted and can be worn on a casual day at the beach or to a glamorous yacht party and further into the evening as the kaftan transforms into an evening dress

Evelyn, Oana what inspired you to start a resort wear collection?

Our collection is inspired by our travels, our love for the sea and our free spirits. We also realized it was difficult here in Dubai to find something different other than heavily ornate and embroidered beach kaftans, so we decided to create a clean and sophisticated design that would appeal to women like us.

What are your greatest influences or fashion icons?

Other resort wear designers like Melissa Odabash, and Heidi Klein but mainly our inspiration comes from observing people on the beach all over the world.

How would you describe the KEORO woman?

She is modern, sophisticated and sensual. Who appreciates multi-functionality and comfort.

Challenges of starting your own fashion collection?

The biggest challenge is reaching out to the target audience. Creating a collection from start to finish requires a lot of effort, dedication, and patience. Also because we decided to produce the collection here in the UAE finding the right factory that could provide the highest standards of quality.

Favorite boutiques?

Candela, Boutique 1, Sauce, Salinas

Thank you girls for the interview anything else you would like to share with our audience?

All we want to say is that we must all follow our dreams. It is our dreams that define us, our spirit that guides us and eventually our hard work that helps us grow. We all have it in us to think beyond the traditional boundaries.



The Edit – Valentine’s Day Dresses

Its that time of year again. Yes I’m talking about Valentine’s Day. Fretting over what to wear? Whether it’s dinner with your loved one, or a fun night around town with friends, here’s a selection of dresses that are far from what V-Day usually turns into – tacky.




Elie Saab

Elie Saab


Nina Ricci



Marchesa Notte

Notte Marchesa








- Neha Prasad

Fashion Stylist Noelia


S.O. welcomes fashion stylist Noelia from Ibiza Spain who is available to attend to clients for personal shopping, fashion consultations and wardrobe edit services.  She studied Professional Makeup, Fashion Styling, Image Consultant and Personal Shopping  at Epro Fashion School in Madrid. In 2010 she created a fashion blog and began her journey into the fashion world and is studying Business Communication Online Fashion and Luxury. She lives and works in Dubai. Contact us to book your fashion consultation today. info@so-famous.com

Favorite fashion icons?

Models Alessandra Ambrosio, Kate Moss and Brigitte Bardot

Photographers Mario Testino, Steven Meisel, Scott Schuman, Annie Leibovitz, Patrick Demarchelier, Richard Avedon.

Editors and Stylists: Anna Wintour, Grace Coddington, Patricia Field, Eleanor Lambert

Today’s It Girls: Olivia Palermo and Victoria Beckham

Favorite fashion designers

John Galliano and Nicolas Guesquière

Favorite fashion websites and publications?

Polyvore, lookbook.nu, Trendencias.com

Vogue USA, Vogue Spain, Marie Claire, Elle, Harper’s Bazaar, Grazia

Favorite local designers?

The Emperor 1688  for his British touch

Ezra for his dresses inspired by the Belle Epoque

Ana Zayan for her original designs.

Practicing Yoga At Home

christy turlington yoga

After a long day at the office, sometimes by the time I get home  the last thing I want is to get back in the car and drive over anywhere for a yoga session. So recently I bought myself a nice yoga mat and decided to try yoga youtube workouts in the privacy of my own home, so I can still work out and stretch without having to leave the house and the results have been amazing. Here are some tips to consider in order to prevent injury and maximize the experience:

1) Create  your own space

Set aside a space in your room making sure  it is free from furniture and is clean and serene. I like to light a candle to create a peaceful atmosphere and I have a nice playlist of soothing music from Spirit Vogage and Shiva Rea has  compiled a collection of trance music suitable for Vinyasa flow. Keep the lighting low and relaxed.

2) Prevent Injury

Don’t force postures. Anything that is advanced is much better to do around a teacher who can watch you, but at home dont compete with your body -Be present, warm up, fully get into the poses you know…that is how an at home practice should be. Difficult poses should be in a class, where your teacher can make a safe environment for you.

3) Choose your youtube yoga style ( here are some of my favorite):

Hatha Yoga at Home http://www.youtube.com/watch?v=TAA-SZ05zSg

Weightloss Yoga with Tara Stiles

Jillian Michaels Yoga Meltdown1

4) Research!

The internet is a wealth of resources for an at home yoga practice.  Itunes has many yoga podcasts and  I Yoga Life has many videos  for a variety of levels.

7) Meditate

Sit with a straight spine, close your eyes and focus on your breath. The benefits of meditation include everything from lowering your blood pressure to improving your mood.

-Leila Antakly

yoga at home

Fashion Round Up – Golden Globes Edition

Today S.O. welcomes their new social media content manager Neha Prasad to their team. She has many exciting features, tips and interviews to come, so keep checking and sharing our blog and social media channels for the latest and coolest S.O. beauty and fashion posts.

Congratulations to the winners! But lets get to the other important part of the golden globes – the fashion. Obviously. Red seemed to be a winning choice among the attendees, along with metallics and monochrome. Some of the trends spotted on the red carpet are high – low, the sweetheart neckline, minimalism and slim waist belts.

Below are our two favorite looks Emma Watson wearing Dior Couture and Adèle Exarchopoulos in Miu Miu.

golden globes

Other top favorite looks ( which was hard to decide):

The stunning Cate Blanchett in Armani Prive, Kerry Washington in Balenciaga and Oliva Wilde looking gorgeous and pregnant in Gucci.

golden globes fashion

Indian Weddings

indian wedding dubai

Our GM Leila Antakly recently traveled  to Mumbai where she attended a friends wedding and was inspired by the beauty, the colors and incredible traditions of Indian weddings.  S.O. collaborates with beauty experts In Dubai  who have worked in Bollywood and famed  celebrities and can create personalized packages for beauty makeovers and entire bridal parties as well.  We asked Leila to  pick some of her favorite looks for these  bridal makeup inspirations.   S.O. can also arrange Henna bridal parties, please contact us if you would like a consultation or more information.  info@so-famous.com

indian wedding beauty

S.O. Wedding Services

Wedding Services - Final-blog5

S.O. is happy to introduce an entire package to beautify and prepare a bride and her bridal party for her wedding not only from the outside but inside as well.  Etiquette courses that will help build a bride’s confidence from walking down the aisle confidently and comfortably to ensuring her table etiquette is perfect for her big day and future ahead. S.O. aims to provide brides with skills on how to maintain looking their best and feeling their best long after the consultation has ended.  

Stefanie Ost a former International fashion model and CEO of S.O. partnered with The Finishing  Academy UK to provide extensive modules in etiquette and is hands on during her client’s one on one preparation for makeovers and photoshoots.  At S.O we only collaborate with professionals in makeovers and fashion photographers  to ensure clients reach their full and most stunning potential.  Wedding Modules include (but are not limited to):

Poise and Elegance

Walking in Heels Comfortably and with Confidence

Brush up on social decorum ( table and dining etiquette)

Pre Wedding and Wedding Photography

Image Consultations/Makeovers

Fashion Styling/Personal Shopping/Wardrobe Edit

Attendees are empowered with confidence and radiate beauty on their special day. Contact us for more information or to set up an appointment. info@so-famous.com

4 Hair Styles To Try Now

  1. Hairstyles Fishtail braid- Total Beauty gives a step by step tutorial how to do a fishtail braid which is neat and very easy to do.
  2. Top Knot- Refinery29 did a detailed tutorial on 3 ways to do a chic top knot
  3. Braided side ponytail- Dailymakeover’s tutorial on how to do a sophisticated Jessica Alba braided side ponytail in 5 easy steps.
  4. Big Hair- Every girl’s dream to have thick big beautiful hair. Here Cocorosa shares a detailed tutorial to get the look.

– Sherri Jafferi

Meet Shahrzad From Wilhelmina Dubai

wilhelmina models dubai

Shahrzad is a beautiful Wilhelmina Dubai model I met during a shoot with our lovely friend and awesome photographer Mannbutte a while back here in Dubai.  Originally from Tehran, Shahrzad began modeling as a hobby 6 years ago after being discovered in her apartment lobby by a French photographer and has since shot editorials and traveled all over the world.

What’s one of your most interesting or amazing experiences modelling so far?

I shot a video for a charity in 2008 when I was very young and I had to play a blind girl who by miracle gets her eyesight back. It was a very moving experience for me because I really delved into the part and hoped that it would inspire people to support the charity.

- How do you see the fashion industry  in Dubai?

The fashion scene in Dubai is still growing and improving, you can’t compare it to a few years ago but it still has a way to go.

- How would you describe your own personal sense of style?

I’m quite moody when it comes to personal style, but I prefer to go with a classic and simple look and you’ll never find me in prints.

- What do you do with your free time?

When I get days off,  I like to hang out at home, cook for myself, read, or watch a movie. Sometimes I enjoy to write as well.
- What products do you use in your daily beauty regime?

I actually don’t have much of a beauty routine, I scrub my face once or twice a week  and try to stay away from beauty products in order to give my face some air from all the make up I wear on shoots.
- What is your favorite beauty tip?

I think its very important to avoid using chemical products and to instead use organic products. We all need vitamin D but the sun is really strong and harsh in Dubai so always in moderation.
-  You travel a ton for work what are three items that you must pack on every journey?

Besides the obvious ticket and passport ( lol) nice lingerie and perfume.
- What do you have planned next Shahrzad?

I just plan to continue traveling more and more, turning one of my scripts into a movie and learn how to ride a motorbike.

- Leila Antakly, GM Wilhelmina Dubai and S.O.