Tags: fashion trends

Loving this week: Wide Leg Trousers

Sophisticated yet comfortable, classic yet stylish and fashionable. This is why I love wide leg trousers! When wearing wide leg trousers, the key to pull off the look is heels. It could be platforms, strappy sandals or even a pair of black Louboutins, its up to you!

Here’s are some of my online favourites!









Chloe – MyTheresa

Chloe mytheresa





Rachel Zoe – ShopBop

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- Neha Prasad

KEORO Resort Wear

Evelyn Virag Keoro

Today we interview Evelyn and Oana two young and talented UAE based Italian designers who created KEORO, a luxury resort-wear collection born in Dubai.

The collection is a direct reflection of Dubai’s lifestyle with year-round summer-like climate and mix of sea and desert that is shown through the collection by the usage of aqua green, blue, bronze and white. The prints are inspired by the culture and the sight of the region: paisleys as an ancient Persian and Indian motif, dégradé as the shades of the magical sunsets and hues of blue that denote the sea. It embodies the modern and sophisticated woman who desires to be elegant and sensual, yet looks for multi-functionality and comfort. The collection is multi-faceted and can be worn on a casual day at the beach or to a glamorous yacht party and further into the evening as the kaftan transforms into an evening dress

Evelyn, Oana what inspired you to start a resort wear collection?

Our collection is inspired by our travels, our love for the sea and our free spirits. We also realized it was difficult here in Dubai to find something different other than heavily ornate and embroidered beach kaftans, so we decided to create a clean and sophisticated design that would appeal to women like us.

What are your greatest influences or fashion icons?

Other resort wear designers like Melissa Odabash, and Heidi Klein but mainly our inspiration comes from observing people on the beach all over the world.

How would you describe the KEORO woman?

She is modern, sophisticated and sensual. Who appreciates multi-functionality and comfort.

Challenges of starting your own fashion collection?

The biggest challenge is reaching out to the target audience. Creating a collection from start to finish requires a lot of effort, dedication, and patience. Also because we decided to produce the collection here in the UAE finding the right factory that could provide the highest standards of quality.

Favorite boutiques?

Candela, Boutique 1, Sauce, Salinas

Thank you girls for the interview anything else you would like to share with our audience?

All we want to say is that we must all follow our dreams. It is our dreams that define us, our spirit that guides us and eventually our hard work that helps us grow. We all have it in us to think beyond the traditional boundaries.



Loving this week: Buttoned Shirts

Its the weekend! And its time get dressed in your casual best. My favourite outfit for the weekend? a button up shirt tucked into boyfriend jeans with D’orsay flats!

Here’s a couple pieces i’m lusting over at the moment.

The Outnet













- Neha Prasad

Loving This Week: Midi Skirts

There’s something about midi skirts. They are funny, flirty and elegant. You can pair them with dainty blouses or with cropped sweatshirts. Midi skirts are a must have for you wardrobe this season. Here are some of my favourites!





Forever 21









Giambattista Valli at Mytheresa



- Neha Prasad

Loving This Week: Cropped Jackets

Its a major runway trend and its totally wearable! The weather in dubai is totally being bipolar nowadays and a girl has to be prepared for the occasional cool weather, rain, hail storm and sand storm. Here’s my favourite picks!













Victoria Beckham at Mytheresa







- Neha Prasad

Loving This Week : Crop Tops

Summer is officially here. The temperature is soaring up and it’s time to bring out the cute floral dresses, daisy dukes and crop tops. If you still don’t have a crop top in your wardrobe, what are you waiting for? Here are my favourites!






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Nasty Gal

Nasty gal






- Neha Prasad

Spring Summer Trends ‘14

Here are some of the most wearable trends off the runway for this season!



Carven S/S 14


Burberry prorsum

Burberry Prorsum S/S 14


Sports Luxe

Ralph lauren

Ralph Lauren S/S 14

3.1 Phillip Lim

3.1 Phillip Lim S/S 14



Calvin Klein

Calvin Klein S/S 14


Alexander Wang 2

Alexander Wang S/S 14



carolina herrera

Carolina Herrera S/S 14


Ginger and Smart

Ginger & Smart S/S 14



emilio pucci

Emilio Pucci S/S 14


the row

The Row S/S 14


- Neha Prasad

Street Style – Model Edition

Do you ever wonder how models look when they are not walking the runway in oh so fabulous clothes and flawless make up? Well they still look amazing and their off duty style is top notch. Here’s to the people who made sneakers fashionable to wear with everything.

Here are some of my favourite looks.

 Candice Cara Jdunn Karlie

- Neha Prasad

Fashion Stylist Noelia


S.O. welcomes fashion stylist Noelia from Ibiza Spain who is available to attend to clients for personal shopping, fashion consultations and wardrobe edit services.  She studied Professional Makeup, Fashion Styling, Image Consultant and Personal Shopping  at Epro Fashion School in Madrid. In 2010 she created a fashion blog and began her journey into the fashion world and is studying Business Communication Online Fashion and Luxury. She lives and works in Dubai. Contact us to book your fashion consultation today. info@so-famous.com

Favorite fashion icons?

Models Alessandra Ambrosio, Kate Moss and Brigitte Bardot

Photographers Mario Testino, Steven Meisel, Scott Schuman, Annie Leibovitz, Patrick Demarchelier, Richard Avedon.

Editors and Stylists: Anna Wintour, Grace Coddington, Patricia Field, Eleanor Lambert

Today’s It Girls: Olivia Palermo and Victoria Beckham

Favorite fashion designers

John Galliano and Nicolas Guesquière

Favorite fashion websites and publications?

Polyvore, lookbook.nu, Trendencias.com

Vogue USA, Vogue Spain, Marie Claire, Elle, Harper’s Bazaar, Grazia

Favorite local designers?

The Emperor 1688  for his British touch

Ezra for his dresses inspired by the Belle Epoque

Ana Zayan for her original designs.

The Brave Art Exhibition


Last night we had the great pleasure in attending  the highly anticipated Brave Art Exhibition a project created by our favorite photographer Mansoor Bhatti ( aka Mannbutte) who has brought together an array of incredible talent including photographer Greg Adamski and amazing team of stylists- Ehtesham Ansari and Vasil Bozhilov among many others.

We always love the raw, edgy and creative editorials they have developed from start to finish. The Brave Store is a branded canvas art shop and a project affordable contemporary branded/emotive canvas art for your walls that are incredibly cool.www.thebraveart.com


brave 4 brave1 brave3

wilhelmina dubai leila and cynthia