Fall Wardrobe Essentials

Chanel Flats

Today I sat with our S.O. personal stylist Ruchika Chani to get a list of Fall wardrobe essentials that can be mixed and matched with anything for a timeless and very chic look that can be transformed easily from day to glamorous night time looks.

Here are Ruchika’s 5 wardrobe essentials for Fall 2014:

1.       Black leather jacket ( Celine or the classic motorcycle Balenciaga)

2.       Denim Shirt ( Gap , Current Elliott and Equipment)

3.       Distressed Jeans in any cut (AG Jeans and Rag and Bone)

4.       Classic flat ballerinas ( Chanel and Michael Kors)

5.     White blouse with detail (Australian brand Lover, Helmut Lang, Paul and Joe)

High street brands that will help transform that wardrobe of yours, the Ruchika way:

  1. Asos.com (these days, myfavorite!)

  2. River Island

  3. Isabel Marant for H&M

  4. Iconic at Dubai Mall

  5. Stradivarius

Book your personal styling session or wardrobe edit  with Ruchika today,

contact info@so-famous.com
Written by Sherri, Social Media Manager

Stylebop.com Presents Mary Katrantzou’s Resort 2014 Collection

Last night we were invited to the exclusive preview of designer Mary Katrantzou’s Resort collection in association with Stylebop.com. Not only were the prints gorgeous, but the unique cuts and shapes of the dresses match the famed prints that have made Greek designer Mary Katrantzou and international sensation with fashionistas all over the world.

Some of our favorite looks of the night include Leila Yavari, fashion director for stylebop.com who looked stunning in her gorgeous Mary Katrantzou dress,  Rosemin Manji in pink, and the lovely Lina and Tala Al Saaman also wearing Mary Katrantzou designs. We also really loved Maliha Al Tabari’s beautiful Mochi  purple ensemble ( her sister is the talented designer). Thank you to the amazing Expose Communications team for such a lovely event.

Leila Yavari Stylebop


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Interview with Personal Stylist Ruchika Chani

Ruchika Chani is a personal stylist who also provides wardrobe edits to those who wish to refresh their closets and overall style. She comes from New York where she has worked in fashion with some of the top brands and consulted many celebrities on trends and personal styling. She specializes in colour analysis, body shape and style analysis, wardrobe coordination & organisation, packing for travel and personal shopping for women and men of all ages.  Styling and image consulting services are provided for individuals, groups, and business professionals.

Ruchika how did you get into Personal Styling?

I grew up around fashion and textiles and was always mesmerized by the colors and fabrics. My creative side was ignited and the flame only grew as I got older which led me to helping friends who started their own lines and would come to me to style their photoshoots. Things moved quickly from that point and I was soon doing shoots for swimwear lines like Brette Sandler and Zoe nyc.

What are your favorite brands?

We are spoilt for choice in the fashion industry. I have a new favorite with every season, this season I’m loving Haider Akermann and Peter Pilotto. My timeless favorites are Valentino, Chanel and Tom Ford.

How would you describe your style?

It changes daily on my mood.

Comfort is my motto. I will never wear something I’m not comfortable in and I like to mix all kinds of styles together from rocker chic to ladylike florals. I would say my style is edgy and fun yet classic.

How do you conduct a session with a client?

I am very goal oriented with my clients. If they aren’t happy then I’ve failed. The key is knowing when to push them out their comfort zone. I start with getting to know what they want to change or improve on and take it from there.

What is the best part about giving someone a wardrobe edit?

The best way to describe a wardrobe edit is that it is the equivalent of an intense workout and at the end you feel lighter, stronger and a sense of accomplishment that is visible.

Any tips you’d like to share with our audience on updating their fall style?

This season its all about black white and grey, houndstooth and tartan. I love it!

Book Your Personal Styling Consultation or Wardrobe Edit with Ruchika today. Contact us for more information info@so-famous.com

Our Favorite Beauty Products/ Wilhelmina Models Dubai Headbooker

Cynthia Gutierrez, Wilhelmina Models Dubai’s headbooker is responsible for bringing international models with different looks and style to the region and we asked her to share some of her favorite products.

Favorite Perfume?

Euphoria by Calvin Klein


What is the one make up product you dont leave the house without?

My black or green eyeliner. I use Maybelline express liner.


What color nailpolish are you currently wearing?

For the toes I like colorful colors, but for the hands I prefer dark ones. I love black nails


Who are your favorite models Cynthia?

For the runway I have to say Naomi Campbel because her walk is amazing. For natural beauty I would have to say Christy Turlington. For male models I really like the look of Willie Carter and Sean O’Dry who has perfect cheek bones and amazing eyes.


Sean O'pry

willie carter

If you had to pick one brand that best represents your style which one would it be?

Its very difficult to pick just one brand I love to mix style so I’m not loyal to just one brand but for everyday I like Spanish brands such as Blanco, Lynx or Bimba & Lola.

What’s one fashion trend you don’t like?

Platform shoes! I hate them.


Beauty Tips & Our Favorite Products

Every week we will be updating our blog with our own SO Famous team’s insider beauty tips with product information and much more. Today we share our General Manager Leila Antakly’s personal favorites.

Favorite Perfume?

Love in Black by Creed

love in black

What is the one make up product you dont leave the house without?

Guerlain’s Terracotta Bronzer


Favorite Mascara?

Lancome’s Hypnose

lancome hypnose

Favorite day cream and skincare products?

I love Obagi day moisturizer and I love my friend Jen Yen’s skincare line called Purlisse.


Who are your favorite fashion models?

Lily Aldridge for her natural beauty and model turned yogi Cameron Alborzian.

lily aldridget


Which fashion brand best represents your style?

Zadig & Voltaire


Is there a beauty trend you dont like?

Yes, feathered manicures!

feathered manicure


S.O. Introduces Its Online Community

Stefanie Ost

S.O.  is proud and excited to welcome you to its new online community – a platform to share advice and tips on wellness, beauty, fashion, make over’s, and etiquette. We will be interviewing experts in the field in all these categories and asking them to share their tips and secrets to looking and feeling better. We will be interviewing inspiring ladies in Dubai and abroad who will share their personal beauty and lifestyle tips as well.  We encourage you to share your own tips and ask us anything just email me Leila@so-famous.com and don’t forget to sign up to receive news and updates on SO Famous offers and courses throughout the year.

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Visit us at so-famous.com