Fashion Stylist Noelia


S.O. welcomes fashion stylist Noelia from Ibiza Spain who is available to attend to clients for personal shopping, fashion consultations and wardrobe edit services.  She studied Professional Makeup, Fashion Styling, Image Consultant and Personal Shopping  at Epro Fashion School in Madrid. In 2010 she created a fashion blog and began her journey into the fashion world and is studying Business Communication Online Fashion and Luxury. She lives and works in Dubai. Contact us to book your fashion consultation today.

Favorite fashion icons?

Models Alessandra Ambrosio, Kate Moss and Brigitte Bardot

Photographers Mario Testino, Steven Meisel, Scott Schuman, Annie Leibovitz, Patrick Demarchelier, Richard Avedon.

Editors and Stylists: Anna Wintour, Grace Coddington, Patricia Field, Eleanor Lambert

Today’s It Girls: Olivia Palermo and Victoria Beckham

Favorite fashion designers

John Galliano and Nicolas Guesquière

Favorite fashion websites and publications?


Vogue USA, Vogue Spain, Marie Claire, Elle, Harper’s Bazaar, Grazia

Favorite local designers?

The Emperor 1688  for his British touch

Ezra for his dresses inspired by the Belle Epoque

Ana Zayan for her original designs.

KC Makeup on Brown and Olive Skin Tone Beauty Secrets

We love our beauty contributor and celebrity make up artist Karuna Chani, and we are excited to share this special feature she did in particular for South East Asians with  brown and olive skin tones.

KC Headshot

Being South East Asian comes with an array of beautiful brown and olive skin tones. The problem is that we never seem to have the right products to cater to our skin, OR the right individuals that can show our community how to use the right products. But that’s no longer a problem for our community… Enter Karuna Chani of KC-Makeup. The TOP makeup artist for the South East Asian community, doing the make up for Bollywood stars like Priyanka Chopra, and brides all over the world; she is the resident beauty expert for many top publications. Not only sharing the BEST products for brown skin women, but how to use them!

Foundation/Tinted Moisturizer:
KC: When searching for the best foundation a quick rule of thumb is to do a test patch large enough to cover your cheekbone to jaw line, and then let sit for 30mins. Allowing the foundation to sit for 30 minutes is crucial because it tends to oxidize on olive skin tones and get darker, so you NEVER want to buy foundation on the spot!
Best Products:
Bobbi Brown – Skin Foundation
Makeup Forever – HD foundation
NARS – Sheer Glow Foundation
Laura Mercier – Tinted Moisturizer – 3 in 1 – moisturizer, color, SPF

bobbi-brown foundation

KC: The key to eye shadows, is to look for shades that have warm undertones so that olive and brown skin doesn’t appear ashy, grey or dull. Also look for colors that are high pigment rather than high shimmer. To ensure lasting eye shadow, use the NARS smudge proof eye base before applying any eye shadow to the lid.

Best Products:
Urban Decay – NAKED Palette
Makeup Forever – Star Powders or custom palette
NARS – Duo Shadow



KC: To get a long lasting glow, try a cream blush first and then dab some powder blush on top to set and give your face that extra pop.

Best Products:
Laura Mercier
Stila – Convertible Color

Laura Mercier Blush


KC: Women love glossy lips, and its always hard to find a good gloss that maintains its color. So for a real vibrant glossy look, check out Lancome—Fever Gloss collection.

Other Best Products:
Laura Mercier

Lancome fever gloss

#1 Most difficult product to find for South East Asian Women

KC: The most unattractive feature on a beautiful woman are exposed dark circles, so concealer is probably the MOST important product, but it can also be almost impossible when it comes to finding your perfect match. Keep in mind that orange/peach tones correct and neutralize blue/violet dark circles.

Best Products:
Giorgio Armani – Corrector #2
Cleau de Peau – Ochre
Laura Mercier – Corrector yellow/orange along with undercover pot
Bobbi Brown – Peach corrector and concealer set
Eve Pearl – Salmon concealer

Come in to S.O. for a makeover consultation today or book a workshop with us. Contact for more details

The Benefits of Organic Makeup

mineral make up

Today we ask Stefanie Ost to discuss organic makeup and its benefits.

What do you think about organic makeup? Does it really help the skin?

I just started using organic make up two weeks ago so I cant judge its benefits yet. Generally, I am blessed with good skin but I believe that his is not only about what you put ON your skin, but much more about what you put IN your body. Consequently, I think a healthy diet is much more important. Yet, I have heard that many skin problems such as acne, contact dermatitis as well as allergies and irritations may disappear once synthetic ingredients and aluminium are removed from your skin care regimen.

My reason for using organic makeup is much more that normal makeup is full of toxic chemicals which have a negative effect on your body. What many people don’t know is due to all this toxins are absorbed by your skin and get in your bloodstream. Consequences of all those toxins in your system might be that you could be gaining weight or be unable to lose weight, though you really watch out what you eat.

How do you choose the products and which ones do you like so far?

I am currently trying the organic makeup series from Dr. Hauschka. I am happy with their Mascara, while the Blush is okay, the foundation acceptable and the concealer could be better. For my taste the foundation was a bit cakey, too much coverage and I don’t like too much that it is matte (I prefer a more translucent coverage during daytime allowing a natural shine), but now I just apply Shea butter below and I am quite happy with the result. Yet, I have to say here that I have dry skin, so I believe it would not work well for someone with oily skin.

I still want to try other organic makeup brands but so far I will be honest and say that for day time I am happy to continue using organic but for a special event and wanting to look my best, I am still going to use my regular makeup products.

S.O. is always on top of beauty trends don’t forget to book a consultation for a makeover and start the new year not only looking but feeling your best.

organic make up

Indian Weddings

indian wedding dubai

Our GM Leila Antakly recently traveled  to Mumbai where she attended a friends wedding and was inspired by the beauty, the colors and incredible traditions of Indian weddings.  S.O. collaborates with beauty experts In Dubai  who have worked in Bollywood and famed  celebrities and can create personalized packages for beauty makeovers and entire bridal parties as well.  We asked Leila to  pick some of her favorite looks for these  bridal makeup inspirations.   S.O. can also arrange Henna bridal parties, please contact us if you would like a consultation or more information.

indian wedding beauty

4 Hair Styles To Try Now

  1. Hairstyles Fishtail braid- Total Beauty gives a step by step tutorial how to do a fishtail braid which is neat and very easy to do.
  2. Top Knot- Refinery29 did a detailed tutorial on 3 ways to do a chic top knot
  3. Braided side ponytail- Dailymakeover’s tutorial on how to do a sophisticated Jessica Alba braided side ponytail in 5 easy steps.
  4. Big Hair- Every girl’s dream to have thick big beautiful hair. Here Cocorosa shares a detailed tutorial to get the look.

– Sherri Jafferi

Stefanie Ost on the Modelling Industry

Stefanie Ost Modelling

Stefanie Ost has modeled all over the world for over 10 years, so we decided to ask her about some of her personal experiences with the industry.

What challenges did you face in your modelling career?

At times I found it quite challenging to travel all alone at a quite young age to all those foreign countries. The first weeks in a new city in a different country is never easy and by the time you start making good friends and feel comfortable, you have to leave again to the next destination.

Your favourite editorial work?

My favourite Editorial work was with an amazing photographer in Milan. His name is Maurizio Montani – he’s a star! I absolutely love working with him. He does all the shoots for Elle and Vogue Italia.

Current models that you like?

British model  Rosie Huntington-Whiteley.
What is the market like for models in Dubai?

Compared to Europe and other Western markets, Dubai is very different. Overall, I would say the standards here are unfortunately lower than in Europe or the US, but we are working hard to educate the market and raise standards. What I find quite unique here is that models here are working in fashion modelling up to 30+ years, which is never heard of in other markets (in Germany for example, you can still model when you are around 30 years old, but you would work for commercial modelling).  Dubai still prefers curvier models who are not as skinny as the models elsewhere.

Any advice you have for our readers who are interested in entering the industry?

My favourite quote “Your dreams become only true when you act to turn them into realities” – which means, you have to take action and don’t wait until you get by chance discovered! I personally started myself with a modelling course, which was the best thing I could do to get started (I lived in a really small village, so chances to get discovered there were probably about 1%). So anyone who would like to enter the industry is most welcome to get in touch with us.

Any tips you have for young models who are still finding their way in the industry?

Always believe in yourself and your dreams and never take rejection personal! Modelling is not all about looks, but also about personality. It is really important that you have the right attitude, especially being friendly, polite and professional is a key factor to your success. We had a few models who were not exceptionally beautiful, but worked so well mainly due to their amazing personality.


Chanel Nuit Magique

In preparation for the anticipated #VFDE,  Vogue Italia Event at Dubai Mall, our general manager Leila Antakly was invited to a special and very exclusive preview for CHANEL’s latest makeup collection inspired by the Middle East, ” Nuit Magique” a combination of midnight blue and starry black created specifically for dark hair and dark eyes.



For this collection with its enchanting charm, CHANEL enhances Oriental  eyes  with LES 4 OMBRES FASCINATION a gradation of magnetic shadows that wavers between the softness of pale grey and the dizziness of a deep blue.


For even more depth, the STYLO YEUX WATERPROOF NOIR INTENSE is traced along the base of lashes or on the inner eyelid rim like kohl. LE VOLUME DE CHANEL NOIR mascara is swept generously over lashes to boost the intensity of makeup.



Le vernis takes a radical stance with a duo of elegant and surprising new nail colours: MAGIC-a deep blue hue, and COSMIC a sparkling black.


chanel 2

chanel 4

Thank you to the amazing CHANEL team and Bloomingdales!


Our Favorite Beauty Products/ Wilhelmina Models Dubai Headbooker

Cynthia Gutierrez, Wilhelmina Models Dubai’s headbooker is responsible for bringing international models with different looks and style to the region and we asked her to share some of her favorite products.

Favorite Perfume?

Euphoria by Calvin Klein


What is the one make up product you dont leave the house without?

My black or green eyeliner. I use Maybelline express liner.


What color nailpolish are you currently wearing?

For the toes I like colorful colors, but for the hands I prefer dark ones. I love black nails


Who are your favorite models Cynthia?

For the runway I have to say Naomi Campbel because her walk is amazing. For natural beauty I would have to say Christy Turlington. For male models I really like the look of Willie Carter and Sean O’Dry who has perfect cheek bones and amazing eyes.


Sean O'pry

willie carter

If you had to pick one brand that best represents your style which one would it be?

Its very difficult to pick just one brand I love to mix style so I’m not loyal to just one brand but for everyday I like Spanish brands such as Blanco, Lynx or Bimba & Lola.

What’s one fashion trend you don’t like?

Platform shoes! I hate them.