We are very excited to announce a collaboration with celebrity make up artist Najla Kaddour who will be conducting a 2 hour workshop at our loft office in Media City on March 12th.
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S.O. welcomes fashion stylist Noelia from Ibiza Spain who is available to attend to clients for personal shopping, fashion consultations and wardrobe edit services. She studied Professional Makeup, Fashion Styling, Image Consultant and Personal Shopping at Epro Fashion School in Madrid. In 2010 she created a fashion blog and began her journey into the fashion world and is studying Business Communication Online Fashion and Luxury. She lives and works in Dubai. Contact us to book your fashion consultation today. firstname.lastname@example.org
Favorite fashion icons?
Models Alessandra Ambrosio, Kate Moss and Brigitte Bardot
Photographers Mario Testino, Steven Meisel, Scott Schuman, Annie Leibovitz, Patrick Demarchelier, Richard Avedon.
Editors and Stylists: Anna Wintour, Grace Coddington, Patricia Field, Eleanor Lambert
Today’s It Girls: Olivia Palermo and Victoria Beckham
Favorite fashion designers
John Galliano and Nicolas Guesquière
Favorite fashion websites and publications?
Polyvore, lookbook.nu, Trendencias.com
Vogue USA, Vogue Spain, Marie Claire, Elle, Harper’s Bazaar, Grazia
Favorite local designers?
The Emperor 1688 for his British touch
Ezra for his dresses inspired by the Belle Epoque
Ana Zayan for her original designs.
We love our beauty contributor and celebrity make up artist Karuna Chani, and we are excited to share this special feature she did in particular for South East Asians with brown and olive skin tones.
Being South East Asian comes with an array of beautiful brown and olive skin tones. The problem is that we never seem to have the right products to cater to our skin, OR the right individuals that can show our community how to use the right products. But that’s no longer a problem for our community… Enter Karuna Chani of KC-Makeup. The TOP makeup artist for the South East Asian community, doing the make up for Bollywood stars like Priyanka Chopra, and brides all over the world; she is the resident beauty expert for many top publications. Not only sharing the BEST products for brown skin women, but how to use them!
KC: When searching for the best foundation a quick rule of thumb is to do a test patch large enough to cover your cheekbone to jaw line, and then let sit for 30mins. Allowing the foundation to sit for 30 minutes is crucial because it tends to oxidize on olive skin tones and get darker, so you NEVER want to buy foundation on the spot!
Bobbi Brown – Skin Foundation
Makeup Forever – HD foundation
NARS – Sheer Glow Foundation
Laura Mercier – Tinted Moisturizer – 3 in 1 – moisturizer, color, SPF
KC: The key to eye shadows, is to look for shades that have warm undertones so that olive and brown skin doesn’t appear ashy, grey or dull. Also look for colors that are high pigment rather than high shimmer. To ensure lasting eye shadow, use the NARS smudge proof eye base before applying any eye shadow to the lid.
Urban Decay – NAKED Palette
Makeup Forever – Star Powders or custom palette
NARS – Duo Shadow
KC: To get a long lasting glow, try a cream blush first and then dab some powder blush on top to set and give your face that extra pop.
Stila – Convertible Color
KC: Women love glossy lips, and its always hard to find a good gloss that maintains its color. So for a real vibrant glossy look, check out Lancome—Fever Gloss collection.
Other Best Products:
#1 Most difficult product to find for South East Asian Women
KC: The most unattractive feature on a beautiful woman are exposed dark circles, so concealer is probably the MOST important product, but it can also be almost impossible when it comes to finding your perfect match. Keep in mind that orange/peach tones correct and neutralize blue/violet dark circles.
Giorgio Armani – Corrector #2
Cleau de Peau – Ochre
Laura Mercier – Corrector yellow/orange along with undercover pot
Bobbi Brown – Peach corrector and concealer set
Eve Pearl – Salmon concealer
Come in to S.O. for a makeover consultation today or book a workshop with us. Contact email@example.com for more details
Today we ask Stefanie Ost to discuss organic makeup and its benefits.
What do you think about organic makeup? Does it really help the skin?
I just started using organic make up two weeks ago so I cant judge its benefits yet. Generally, I am blessed with good skin but I believe that his is not only about what you put ON your skin, but much more about what you put IN your body. Consequently, I think a healthy diet is much more important. Yet, I have heard that many skin problems such as acne, contact dermatitis as well as allergies and irritations may disappear once synthetic ingredients and aluminium are removed from your skin care regimen.
My reason for using organic makeup is much more that normal makeup is full of toxic chemicals which have a negative effect on your body. What many people don’t know is due to all this toxins are absorbed by your skin and get in your bloodstream. Consequences of all those toxins in your system might be that you could be gaining weight or be unable to lose weight, though you really watch out what you eat.
How do you choose the products and which ones do you like so far?
I am currently trying the organic makeup series from Dr. Hauschka. I am happy with their Mascara, while the Blush is okay, the foundation acceptable and the concealer could be better. For my taste the foundation was a bit cakey, too much coverage and I don’t like too much that it is matte (I prefer a more translucent coverage during daytime allowing a natural shine), but now I just apply Shea butter below and I am quite happy with the result. Yet, I have to say here that I have dry skin, so I believe it would not work well for someone with oily skin.
I still want to try other organic makeup brands but so far I will be honest and say that for day time I am happy to continue using organic but for a special event and wanting to look my best, I am still going to use my regular makeup products.
S.O. is always on top of beauty trends don’t forget to book a consultation for a makeover and start the new year not only looking but feeling your best. firstname.lastname@example.org
Our GM Leila Antakly recently traveled to Mumbai where she attended a friends wedding and was inspired by the beauty, the colors and incredible traditions of Indian weddings. S.O. collaborates with beauty experts In Dubai who have worked in Bollywood and famed celebrities and can create personalized packages for beauty makeovers and entire bridal parties as well. We asked Leila to pick some of her favorite looks for these bridal makeup inspirations. S.O. can also arrange Henna bridal parties, please contact us if you would like a consultation or more information. email@example.com
We are excited to feature this post with our favorite beauty and international Makeup Artist, Karuna Chani on the TOP graphic eyeliner looks for Middle Eastern women. In 2014 we plan on bringing this star from New York to teach several workshops on makeup application so keep informed by liking our fb page for updates.
1. Double Line- Why have one winged line when you can have two? This look is designed to be edgy and grab for its bold and “in your face” look.
Products: Nars Lipstick belle du jour in Nude and makeup forever flash color in white
2.Milly Eye Fashes are the base of this avant garde look. Paint a strong winged top liner then place the Milly Lashes on top!
Products: Milly Eye Flashes and Nars lipstick in Belle du Jour
3.Pop of Color-Add your favorite bright color to your traditional winged look. This is an easy way to mix up the look and add some brightness to your kohl eye by adding a dash of color along the top liner, then a little gold shimmer in the corner.
Products: Gold shimmer makeup forever Star Powder #920 (inner eye corner), Maybelline New Vivids in Vivid Rose #875 (on lips) and Nars Duo Eyeshadow in Jolie Poupee (purple line on lid)
4. Classic Cat- What girl doesn’t love a cat eye. Create a sultry and mysterious look by extending the curve of your eyeliner past your tear duct and bringing it to a point with your bottom eyeliner!
Products: Dolce & Gabbana in Devil #220 (on lips) and gold shimmer Makeup forever Star Powder #920 (inner eye corner)
5.Thick & Winged- Make that top liner THICK! And bring it to a point for an added dose of edge. Drawing the eyes up and making the shape of your eyes really stand out, this is a great look for every woman!
Products: Maybelline New Vivid Rose #875 (on lips)
Products Basic for ALL Looks:
Nars Smudge proof eyeshadow base
Bobbi Brown Gel Eyeliner in Ink Black
Laura Mercier Full Blown Mascara in Black
Giorgio Armani Eyebrow Pencil #2 and #3
Nars Cream Eyeshadow in El Dorado
Flawless Waterproof Airbrush foundation by Kett Cosmetics
S.O. is happy to introduce an entire package to beautify and prepare a bride and her bridal party for her wedding not only from the outside but inside as well. Etiquette courses that will help build a bride’s confidence from walking down the aisle confidently and comfortably to ensuring her table etiquette is perfect for her big day and future ahead. S.O. aims to provide brides with skills on how to maintain looking their best and feeling their best long after the consultation has ended.
Stefanie Ost a former International fashion model and CEO of S.O. partnered with The Finishing Academy UK to provide extensive modules in etiquette and is hands on during her client’s one on one preparation for makeovers and photoshoots. At S.O we only collaborate with professionals in makeovers and fashion photographers to ensure clients reach their full and most stunning potential. Wedding Modules include (but are not limited to):
Poise and Elegance
Walking in Heels Comfortably and with Confidence
Brush up on social decorum ( table and dining etiquette)
Pre Wedding and Wedding Photography
Fashion Styling/Personal Shopping/Wardrobe Edit
Attendees are empowered with confidence and radiate beauty on their special day. Contact us for more information or to set up an appointment. firstname.lastname@example.org
– Sherri Jafferi
Our S.O. fashion consultant Ruchika talks to us about her love for this season’s hot trend embroidery and brocade.
Brocade in bold colors and sharp patterns prove to stand out just as much as Swarovski or heavy beading. I really like this MSGM’s (bottom right) dress available at Sauce and Harvey Nichols. Its simple shift shape is accentuated with the puffer sleeve that is dramatic and eye catching and can be played up further with stylish arm bangles like Chamak by Priya Kakkar(top right)
I also love all things Mochi (top left )since its full embroidery pieces make for more fun, flirty and yet formal outfits also available at Sauce.
Save the shimmer if you must for the simplest and safest of items like shoes and bags (bottom left).